This entire guide is irrelevant if you don’t have an incredibility irresistible offer.
Your offer is by far the biggest needle-mover in your business.
You can have a great offer with mediocre marketing and still have a profitable business - but even the best marketing can’t sell a mediocre offer.
In order to dramatically increase your sales and make your offer more attractive, include a highly congruent bonus.
This bonus should supplement the initial offer, and either do the work for them or speed up the time it takes to get results.
As an example, in 2018, I scaled an offer to $100,000+ per month (and did just under 7-figures in sales) selling eCommerce training.
The reason we scaled so quickly is because we offered a "done-for-you" eCommerce store as a bonus for the training - this created massive attraction for our initial offer.
If you're offering a highly congruent bonus, you can increase scarcity and the urgency to buy by only offering it for a limited time.
For example, for our eCom offer, we offered the done-for-you stores only for people that purchased during our webinar (while they were watching it!)
This significantly boosted our conversions.
You can instantly increase conversions by improving your risk reversal.
If you currently offer a 30-day money back guarantee, test a 60, 90, or even 365 day guarantee. You'll be surprised at how many more sales you get, and counter-intuitively, your refund rates may even decrease.
The easiest and quickest way to get a sale is to eliminate any and all risk for your customers. This allows you to attract the sale instead of force it.
An easy way to charge higher ticket prices is to justify the price for your prospects. Here's an example:
Here at Marketers Edge, we build high-converting sales funnels for clients. They're not cheap, but you work directly with the best in the world (with multiple millions in results for some of the top business owners in the industry.)
If you were to build a high-converting sales funnel for your business, it would require:
Copywriter ($60K /year)
Strategist ($80K /year)
Funnel builder ($50K /year)
Designer ($60K /year)
Media-buyer ($60K /year)
That would cost you $310,000 /year - but what if you could work directly with the best in the world, get better results, and only have to pay $10,000 - $20,000 one time for example?
You would save money, time, and get better results - at a fraction of the price! That's how to justify the price.
The "calculator close" is slightly different to justifying the price -
If you're selling high-ticket products or services, you need to do the math for your prospect's.
For example, if you charge $20,000 for a new funnel or sales process, and your client sells a $10,000 offer, they only need 2 sales to make their money back - and then they can make money for the rest of their life with your service!
If you can properly explain this to your prospect, it makes the sale a no-brainer.
One of the biggest benefits of working with me is you get "access to my billion dollar network" - I'm an admin in one of the top digital marketing masterminds on the planet, and can connect my clients with the top business owners, media buyers, copywriters, video editors, etc
This allows me to offer significantly more value to my clients.
If you create your own high-value network, you can pitch this to your clients and increase the value of your offer without doing any additional work.
Copywriting is salesmanship multiplied - your ability to acquire customers is directly proportional to the quality of your offer, and the quality of your copy.
It's the ultimate force multiplier in your business - you can increase conversions in every facet of your business with better copy, including:
Your ads
Your sales page
Your lead magnet
Your VSL's
Your content
A simple 1% tweak can be the difference between a wildly-profitable offer, and one that doesn't convert at all.
The best copywriters in the world spend hours, days, weeks, or even months doing research on their target audience.
All great copy is built on research - you should be able to articulate your target market's desire better than they can do it themself.
You can research your target market on forums, Reddit, Amazon, and by simply googling.
It is very difficult to have a wildly-profitable funnel without any social proof or testimonials.
Ask every client that you deliver results for to record a 30-60 second video testimonial for you on their phone. You can even incentivize them to do so by offering a $10 - $25 Amazon gift card - it is well worth it!
Testimonials can make or break your funnel - and it's critical that they appear genuine and believable.
In today's marketplace, proof is absolutely critical when it comes to copy. Many people lack trust in the claims you make, and if you don't back it up with proof, don't expect them to believe you!
Every time you make a claim, back it up with proof. Claim, proof, claim, proof, claim, proof, etc.
One of the most effective headline strategies that I learned from Perry Belcher is:
Get DESIRED RESULT in X DAYS, guaranteed, or RISK REVERSAL.
As an example:
Lose 12 pounds in 30 days, guaranteed, or double your money back.
How powerful is that?
The lead is the most important piece of your copy.
It's the first 1-3 minutes of your sales page, VSL, etc
It's what will hook your prospect's attention and retain them for the rest of the content - you can double, triple, or even quadruple your conversions by testing new leads.
Increase your conversions by keeping your language simple, easy to read, and at a 3rd grade level or under.
An easy way to track your writing grade is to use the Hemingway App.
When you have a high-converting sales funnel, you don't ever have to worry about where your next client is coming from...
This is exactly how we've generated $5,000,000+ in results this year, worked with the top business owners in the industry like Grant Cardone, Anik Singal, Mike Buontempo, and many others...
Because we create sales funnels that convert traffic into profit!
Yes, funnel design does matter!
Many marketers think they can put together a mediocre landing page with bad design, but this will affect your conversions.
You can instantly boost conversions simply by getting a professional designer (that also understands direct-response) to improve the design of your page.
All 7, 8, and 9-figure businesses have a very thorough understanding of their numbers - such as their day 1, 30 day, 60 day, and 90 day lead value.
When you have an understanding of your numbers, you're able to scale exponentially faster and more profitably.
You also need to know your key performance indicators before you launch your funnel so you can ensure you stay on target and remain profitable.
We offer free 7-figure funnel strategies for all businesses and will simulate your numbers to hit 6, 7, and 8-figures with your funnel (more info at the bottom of this page!)
You can boost conversions by 10-20% by simply having a phone number in your header.
You can also automate the phone number and have a voicemail that directs them to your email address.
You can use softwares like Salesmessage to have two-way text messaging and call, and this also allows you to close more deals by offering more communication to your prospects.
Having a credibility bar on your funnel can increase conversions, authority, and trust.
It's also pivotal when you're driving large amounts of traffic, because people will Google you.
Here at Marketers Edge, we offer optional "power positioning" services for our clients that we build funnels for and can get you featured on top media outlets like Forbes, Business Insider, Yahoo Finance, and more!
One of the biggest commonalities between 7, 8, and 9-figure businesses is they test everything -
That includes new leads, VSL's, ads, sales pages, etc
Remember, a simple 1% tweak can be the difference between a wildly profitable funnel and one that bleeds.
A big mistake that many marketers make is they pitch their call to action prematurely.
You can increase your conversions by simply placing your CTA at the very bottom of your sales page, rather than allow prospects to see it at the top.
I was given a referral of a business owner that needed Facebook ad copy.
This would have been a ~$1,000 gig.
I asked to take a look at his sales funnel…
Turns out it was very poorly built, wasn’t optimized, and I knew I could recreate a badass funnel for him.
So I pitched the idea to him…
Showed him examples of what I can do…
And quickly closed him for a $20,000 deal.
Instead of just creating ads for him, I created a “bundle offer” to create…
A full marketing funnel
A VSL script
14-day email automation
3-5 ads
The secret? BUNDLE YOUR OFFER.
What separates your product from your competition?
You need a unique mechanism that is the reason that your product or service actually gets results, that no other competitors offer.
The biggest mistake most marketers make is that their unique mechanism isn't actually unique - and the market can sniff that out.
Create a mechanism that's unique to you.
Here's an example of the cross roads close...
1. You can go through this guide, learn all of these strategies, and then build and apply them to your own sales funnel...
Which will cost you weeks, months, or even years of time...
And upwards of hundreds of thousands of dollars when it comes to hiring your own copywriters, funnel builders, consultants, designers, etc...
2. Or you can apply for a 7-figure funnel strategy, have us determine the best type of funnel for your business, simulate the numbers you need to scale to 6, 7, or even 8-figures...
And have it live this month for an absolute fraction of the cost it would take for you to do it yourself.
The cross roads close is one of the most effective closing techniques you can use in your copy.
When you take a look at some of the top eCommerce brands in the world, like Snow Teeth Whitening for example, they sell a $150 teeth whitening kit...
However, on their website, it's listed as 4 payments of only $37.50.
Close to 50% of customers take the Afterpay purchase, which allows Snow Teeth Whitening to massively increase conversions and scale their business.
One of the easiest ways to get a 10-15% boost in conversions is by adding a FAQ to the bottom of your sales page.
The majority of your leads will not read every word on your page and they'll scroll to the very bottom.
If you create a FAQ that simultaneously handles any and all objections that they have, you'll see a nice increase in conversions.
Here's a strategy that allows us to get upwards of 5X+ ROI's for our clients that are running webinar funnels:
Set up video tagging that tracks prospects that watch 25%, 50%, 75%, and 100% of your video...
And then set up automations (such as email, SMS, retargeting, etc) that target your prospects depending on where they're at in your sales process.
When it comes to copywriting, the first sentence is the most important.
This is especially important when it comes to email marketing and short-form copy -
One of the core reasons we've been able to generate multiple millions from email copy is because we have very strong copy along with a great hook and first sentence.
If you don't hook your leads immediately, you'll lose them!
You can increase your AOV by improving your upsells, downsells, adding subscription billing, bump offers, testing different pricing, etc
The higher your AOV, the faster and more profitably you can scale!
Want to make more and help your clients achieve their desired result faster, without doing any work?
Create a circle of referrals and partners that have skillsets that compliment your business.
For example, I'm one of the best in the world when it comes to creating sales funnels that convert on cold traffic...
But when it comes to media-buying, positioning and press releases, video editing, etc -
I have a circle of partners that I'm able to refer my clients to, and I also get a 10-20% commission from my partners by giving them the referral.
I'm able to make more money and help my clients simulatenously.
If you run an eCommerce business, typically 30-50% of prospects will abandon their cart.
The easiest way to recover abandoned carts, partial payments, or declined payments is to have an outbound sales team call each prospect and close them.
You can typically achieve very high close ratios because they've already entered their credit card information or showed major interest in your product or service.
You can also outsource this by leveraging outbound phone teams and pay them a percentage of sales.
Having recurring revenue in your business allows you to generate consistent cashflow and have security and stability in your business.
Create a subscription based business, and offer it in your upsells, emails, and bump offers to create a new stream of income.
Depending on what you sell, you may need a different funnel structure.
For example, if you're selling low-ticket products, you may need an ascension funnel that has a series of upsells and downsells in order to maximize AOV.
If you're selling high-ticket offers, it may require a lead-gen funnel that directs to a sales page, or a webinar/VSL funnel that sells your product or service.
If you want to scale your business to 6, 7, or even 8-figures, and you want to determine the best funnel structure for your offer...
Scroll down below and schedule a 1-on-1 Zoom call with Patrick.
You can instantly increase sales by optimizing your order form.
A high-converting order form includes:
Social proof
Urgency
Trust badges
Guarantees / risk reversal
Picture of accepted payments
There's a reason Amazon uses orange and black as their button color...
It's been tested and proven to out-convert other button colors.
Split-test it - you may be surprised with the results!
When it comes to your funnel pages like your VSL page or upsell pages, you can boost conversions by adding an exit pop-up.
We've been able to get upwards of 10% boosts on up-sell pages with upsell pages that say:
"Warning: This is your ONLY chance to get PRODUCT NAME at X price - are you sure you want to leave?"
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One of the main problems with using software like Clickfunnels is slow load times which can dramatically decrease conversions.
In order to see an increase in conversions, try using WordPress and a software like OptimizePress to build your funnel -
Or better yet, get a developer to recreate your funnel with custom code to significantly decrease load times.
Instead of having a power point video as your VSL or webinar, test recording a real life video.
Be sure to use captions and speed up the video by 10% to see a boost in conversions.
Here are 4 different ways to add more profit to your business:
Get more clients
Increase conversions
Increase AOV
Increase LTV
How do you increase your profit margins without changing anything to your funnel?
Test difference price points!
We recently had a client that was selling a $47 front-end product for the last year. We tested a simple price change to $67, and found that the conversions stayed almost identical - but we added $20 to every single sale!
Always test everything - including your pricing.
An easy, yet very effective email that gets numerous responses that you can send to your list is:
"Are you still looking to ACHIEVE DESIRED RESULT"?
This can work like magic!
On average, prospect's will pay you upwards of $1,000 for every hour they spend with you - this isn't 100% accurate, but it's important to understand that your leads will not convert if they don't have time spent with you.
If you're running a VSL funnel, or have an up-sell video, don't allow your prospect's to skip it. If they don't consume, they won't convert.
An easy way to increase the conversions on your ads or sales page is show the exact next steps moving forward.
For example, if you're running a video ad directed toward a lead magnet page, show a screen recording of the actual page, where to place your email address, etc
If you're running a VSL that directs to a sales page, show yourself going to the link, entering your information, and explain exactly what happens after they purchase.
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